Synthesis

Building of the month (February 2021): SESC Pompéia, São Paulo, Brazil  

Lina Bo Bardi (1914-1992), an Italian-born architect and designer

https://c20society.org.uk/building-of-the-month/sesc-pompeia-sao-paulo-brazil

https://www.sescsp.org.br/unidades/pompeia/

Rua Clélia, 93, Pompeia, São Paulo

History and character

SESC (Serviço Social do Comércio ) - Social Service of Commerce is a private organization supported by entrepreneurs in businesses, tourism and services. Inspired by concepts from the Cartar da Paz Social (Letter for Social Peace), it aims to provide well-being and quality of life to professionals working in these industries and their family members. SESC’s initiatives stem from a solid cultural and educational project that has borne the mark of innovation and social transformation since it was established by the business and services community in 1946. 

Throughout its more than 70 years, SESC has been innovating by introducing new models of cultural action and, in the ‘80s, underscored education as a basic tenet for social transformation. It has been fulfilling its purpose through concentrated efforts in the field of culture and its many forms of expression, reaching audiences that span all age groups and social strata. That means not only offering a wide variety of activities, but also making an effective contribution to more long-lasting and meaningful experiences.

SESC’s network in the state of São Paulo includes 43 locations dedicated to culture, sports, health and food, children and youth development, senior citizens and social tourism, among others. The venues feature different architectural styles and influences and were conceived in collaboration with renowned architects, such as Lina Bo Bardi and Paulo Mendes da Rocha, who designed SESC Pompeia and SESC 24 de Maio, respectively.

The organization’s reach in the state of São Paulo extends well beyond city facilities dedicated to social and cultural activities. Cultural and sports initiatives occupy streets, squares, parks and other spaces, and tons of food, provided by donor businesses, are handed out to social organizations through projects such as the Circuito SESC de Artes (SESC Art Circuit), Dia do Desafio (Challenge Day) and Mesa Brasil (Brazil Table), held in partnership with city halls and local trade unions.

Other channels that help to increase access to SESC’s programs and cultural assets are its web Portal, SESC SP, SESC TV, a publishing house - Edições SescSP, a record label - Selo Sesc, and magazines Em Cartaz (What’s On), Mais 60 (60 More) and Revista E (Magazine E).

Sesc São Paulo’s technical team currently comprises more than 7.000 employees and, therefore, people management involves many actors, activities and processes at all levels of the organization. The diversity of Sesc’s staff paves the way towards providing better quality services and fulfilling its mission to the best of its abilities.

The considerable knowledge acquired by Sesc throughout its long journey following these tenets has led it to become a policy-making reference in its many fields of operation. In recent years, the institution has been invited to join boards, committees, associations, collegiate bodies, forums and various working groups. Today, Sesc São Paulo representatives sit in the advisory and executive bodies of 50 national and international art, sports, culture, health, environment, tourism, social services and human rights organizations.

Sesc’s ongoing and non-formal education initiatives aim to foster the development of its many different audiences by encouraging their autonomy, and contact and interaction with different forms of expressions, ways of thinking, acting and feeling.

Date: April 18, 2023 at 7:57:41 AM EDT
To: SHAXINWEI@gmail.com
Subject: Reimagining e-Mobility with the World’s Largest Board Game
Reply-To: CRA-Carlo Ratti Associati <pr@carloratti.com>

 Reimagining e-Mobility with the World’s Largest Board Game

View this email in your browser | Forward to a friend | Say Goodbye   newsletter APRIL 2023   REIMAGINING E-MOBILITY WITH THE WORLD’S LARGEST BOARD GAME Italo Rota and CRA-Carlo Ratti Associati present “Walk the Talk”, an installation which dramatically transforms Milan’s Botanical Garden into a 3,500-square-meter interactive game. Over 400 energy-harvesting luminescent tiles form multiple pathways, engaging players in the discourse underlying the future of urban mobility. Developed for Eni, the project is on view during Milan Design Week through April 26, 2023. More information and images available upon request through pr@carloratti.com. Architect Italo Rota and international design and innovation office CRA-Carlo Ratti Associati have unveiled a project for Milan Design Week 2023 that transforms the city’s Botanical Garden into the largest game board in the world. Designed as an accessible “choose your own path” adventure, “Walk the Talk” challenges players to discover and reflect on everyday choices for a sustainable mobility. The installation features energy-harvesting tiles that produce dynamic light and sound effects during day and night. The project is developed for global energy company Eni as part of the Design Week’s INTERNI Re-evolution exhibition, and will be open to the public until 26th April 2023. The “Walk the Talk” path is structured as a metaphorical stroll around Milan, featuring the city’s major landmarks. It is made up of over 400 wooden tiles and 32 different types of icons spread across 3500 square meters. Each one represents either an obstacle or a solution to the game’s theme of urban mobility: from traffic to public transportation and electric car sharing. Players – either alone or in tandem with others – navigate their way through the city by finding sustainable solutions to challenges such as overcrowded neighborhoods or lack of pedestrian areas. Their route depends on the choices they make, as they encounter various crossroads and intersections along the way.  The path’s colored tiles are produced with a combination of special luminescent varnishes and films which harvest and store energy during the day and release a prolonged glow after dusk. This glowing effect is enhanced by a low-intensity lighting system throughout the garden, adding an atmospheric quality to the space and allowing visitors to play the game after dark. The “Walk the Talk” path is designed along with game designer collective Blob Factory Gaming studio, and with graphic design concept by studio FM milano. “Walk the Talk” uses the gaming framework to form a dialogue between the visitor and Milan’s much-loved  Botanical Garden. It provides a participatory way to engage with this historical location and with the city, as well as an experience that people can share.” says Italo Rota, founder of Italo Rota Building Office. “The future of mobility presents substantial challenges which require collective understanding and participation,” says Carlo Ratti, founding partner at CRA and director of the MIT Senseable City Lab: “At a time when digital gamification is everywhere, we wanted to experiment with a physical game board - one of the largest ever made. “Walk the Talk” is an accessible experience to help jumpstart an important conversation about the future of mobility.”  CRA has explored the theme of sustainable urban mobility in a variety of projects, both as a design studio and by drawing on research conducted by Carlo Ratti’s MIT Senseable City Lab. Projects include the New Deal Paris, an exhibition project envisioning how Paris’ highway might look like in 2050 with the widespread adoption of autonomous mobility; and Anas Smart Road, a collaboration with Italy’s leading road agency ANAS to implement a digitally-integrated  highway to  improve  safety conditions and traffic management. In the city of Milan, CRA has designed the master plan for MIND-Milano Innovation District (former site of 2015’s World Expo), featuring offices, research centers, the future Science Campus of the University of Milan, and a neighborhood planned for shared, self-driving shuttles. DOWNLOAD HI-RES IMAGES + READ THE FULL PRESS RELEASE HERE CREDITS Walk the Talk A project by Italo Rota and CRA-Carlo Ratti Associati Client: ENI Location: Orto Botanico, Brera, Milan, Italy (opening times: 10:00-22:00) Part of INTERNI Design Re-Evolution exhibition within the Milan Design Week 2023 Opening dates: 18-26 April 2023   CRA Team: Carlo Ratti (founder), Andrea Cassi (Partner in Charge), Chiara Morandini (Project Manager), Gabriele Sacchi, Gary di Silvio, Gianluca Zimbardi Italo Rota Team: Italo Rota, Francesca Grassi Developed with Blob Factory Gaming Studio; Graphic concept by studio FM milano  Photo credits: Marco Beck Peccoz Video credits: Davide Bernardis (creative direction), Andrea Zendali (videographer) More information is available upon request: pr@carloratti.com VISIT US AT MILAN FURNITURE FAIR Not to be missed: CRA-Carlo Ratti Associati is at Milan’s Furniture Fair this year with Wood You Believe?, a project developed for Gruppo Saviola, the international leader in the manufacturing of fully recycled timber panels. The experimental pavilion, designed by CRA with Italo Rota, features a striking facade made from four tons of discarded wooden objects, granting waste materials a second life – a key tenet of the Circular Economy. Check out the preview photographs here - more to come soon! Open until April 23, 2023. IN PROGRESS: EXPO 2030 ROMA Three cities are left in the race to host the World Expo 2030: Rome, Riyadh, and Busan. This week, the secretary of the Bureau International des Expositions lands in the Italian capital for an official inspection visit - one of the most crucial steps of the selection process. As CRA led the team which developed the master plan for Rome’s bid to the international exhibition, you can read more about the project vision in Carlo Ratti’s op-ed for Corriere della Sera, one of Italy’s most respected dailies. ASPEN INSTITUTE ROUNDTABLE MILAN, IT 21 APRIL Carlo Ratti will host a panel discussion by the Aspen Institute, dissecting design of the new generation through the lenses of technology and sustainability. ANNUAL INVESTMENT MEETING ABU DHABI, AE 8-10 MAY In this annual global congress, Carlo will moderate a conversation exploring how cities can navigate transformational technologies of the future.   CNN / 30 MARCH 2023 If autonomous vehicles are to become the cornerstones of future urban mobility, the roads on which they move are just as important in making transportation smoother and greener. CRA talked with CNN about how flexible design schemes – such as modular pavements to assign usage of the same road to different groups at different hours – could help drivers and pedestrians alike.   DEZEEN / 6 APRIL 2023 A preview of Walk the Talk – Moving Energy, the installation created by Italo Rota and CRA for Eni, was spotlighted by Dezeen as one of the 12 “unmissable exhibitions” during Milan Design Week. Visitor enter a life-size “game board” with light and sound effects spread across the garden, and find their way through by engaging with ideas on sustainable mobility. See it in person at the Brera Botanical Garden! MONOCLE / 1 APRIL 2023 Monocle’s April issue features an interview with Carlo Ratti on integrating nature into urban spaces. Digital technologies could be a useful device to accelerate it, but more importantly, we need to identify the right approach to use them: trials and errors are inevitable, and feedback loops are key to perfecting designs to make cities greener and more livable.   FAST COMPANY / 22 MARCH 2023 Flatburn is the latest addition to the City Scanner series by MIT Senseable City Lab directed by Carlo. The open-sourced platform empowers individuals to build their own low-cost, solar-powered sensing devices to monitor the air quality of their areas, before engaging with the community to analyze the data. Find out more in Fast Company’s coverage. LA TRIBUNE / 20 MARCH 2023 Carlo’s op-ed addresses the debate around 15-minute cities: conspiracy theories claim that they confine within their neighborhoods. In fact, 15-minute cities give their residents the freedom to access everyday necessities within a short distance. Thus saving longer commutes for leisure and socialization.   CORRIERE DELLA SERA / 16 MARCH 2023 Emanuele Rossetti, CEO of CRA Group, explains in this interview how AI and robotics are adopted across the company. From a robot bartender startup to decarbonization oriented infrastructure that manage thermal heat storage, they make cities “come alive” and become more responsive to our needs. CRA is hiring! We are looking for new talents to join our offices in Turin and New York. To discover all the vacancies and send in your application, visit our JOBS page. We look forward to working with you! TORINO NEW YORK LONDON   26 corso Q. Sella 10131 - Torino, Italy T +39 011 196 94270   info@carloratti.com www.carloratti.com   Unsubscribe from this mailing list | Copyright © 2022 | Carlo Ratti Associati | ALL RIGHTS RESERVED   You are receiving this message because you've interacted with the CRA community. 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